AI Insights · Timothy · April 2023
Top 5 Free to Play Games in Kenya for Q1 2023: Unified Platform Performance
Explore the performance of the top 5 free-to-play games in Kenya for Q1 2023. Data from Sensor Tower reveals trends in downloads, revenue, and active users.
In the first quarter of 2023, the top 5 free-to-play games in Kenya showed diverse trends in downloads, revenue, and active users. Here’s a detailed look at their performance.
Candy Crush Saga, published by King, demonstrated a consistent performance. Weekly revenue peaked at around $5K in early January but saw a gradual decline to approximately $3.6K by the end of March. Downloads spiked to 36K in the first week of January before stabilizing around 10K to 12K towards the end of the quarter. Active users fluctuated slightly, maintaining a range between 212K and 247K.
PUBG MOBILE from Tencent Mobile International Limited experienced a dip in weekly revenue, starting at $3.4K in late December and dropping to around $1.6K by early March, before slightly recovering to $2.4K by the end of March. Downloads saw a peak of 6K in early January, followed by a steady decline, ending the quarter with approximately 3K. The game maintained a steady active user base, averaging around 230K.
Roblox by Roblox Corporation showed a downward trend in revenue, starting from $2.7K in late December and settling at around $1.7K by the end of March. Downloads followed a similar pattern, peaking at 6.7K in late December and then declining to about 2.9K by the end of March. Active users remained relatively stable, hovering around 112K to 118K throughout the quarter.
Ludo STAR, published by Gameberry Labs, saw its weekly revenue peak at $2.1K in mid-February before declining to approximately $1.5K by the end of March. Downloads remained steady around 2K to 2.8K, with a slight peak at 2.9K in mid-March. Active users also showed a stable trend, averaging around 10K to 11K, with a noticeable increase to 11.7K in mid-March.
eFootball™ 2024 by KONAMI had a mixed performance. Revenue started at $1.9K in late December, fluctuated throughout the quarter, and ended at around $1.5K. Downloads were relatively stable, ranging from 1.7K to 2.8K, with a peak in mid-March. Active users showed a slight increase from 148K in late December to approximately 157K in mid-March, before stabilizing around 150K.
These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.
